About us

We are an agency of creative geeks who specialize in crafting unique and engaging stories, drawing upon over two decades of experience in the film and advertising industry.

With a solid foundation led by NID alumni Rita Dhankani and Mehul Mahicha, our studio is home to a talented team of individualistic, passionately driven creative writers, producers, directors, designers, and animators from renowned design institutes such as Srishti Manipal-Bangalore and MIT-Pune. We also collaborate with independent film creators and production houses to deliver exceptional projects.

We take immense pride in partnering with prestigious MNCs, SMEs, NGOs, Ad Agencies, and Startups, including Fortune 500 companies, and supporting them in their growth journey through our expertise in storytelling, filmmaking, and design.

Core Values

Leadership

Manas Pratim Sarma

Manas Pratim Sarma

Creative Director

He specialises in painting a vision towards the bigger picture.. or film. While his role is to oversee the overall creative direction of every project, focusing on realising the vision with which the idea was conceptualised.
He’s the captain of this creative madhouse. With a strong understanding of how to bring out a brand’s story. He has a plathero of experience with clients like Ashok Leyland, Switch Mobility, Ashok Leyland AVTR , UNICEF , K Organics and SBI Card, his creative solutions add life to the project.

Rita Dhankani

Rita Dhankani

Founder and Director

Rita Dhankani has over a 15+years of experience in the animation film and advertising industry. Her expertise encompasses Brand communications, Advertising, Marketing, Film Design & Direction. She is a perfectionist, who leaves no stone unturned when it comes to delivering creative and business solutions to her clients. UNICEF, Ashok Leyland, SBI Card, Datashurbs, Mccann, DDB Mudra, and Amazon India are some of her successful accounts.
Rita is an alumnus of IIM Bangalore NSRCEL Goldmansach10K, NID – Ahmedabad, and MSU – Baroda. She is also a seasoned jury member at the Srishti School of Art & Design, Bangalore, and NID Bangalore.

Mehul Mahicha

Mehul Mahicha

Director and Founder

For the last 13 years, Mehul has been honing his skills in content development, branding and production. With a love for good storytelling, Mehul believes that the best way to create buzz is by entertaining audience.
Mehul has been an active part of the advertising, animation and film making. He has worked as an animator at Famous House of Animation, an Art Director for Graffiti Multimedia-Mumbai and an Animation Director at Miditech Pvt Ltd. In 2009, he started his journey with Vivi5 Studios , and for the past 15 years Vivi5 have produced content for various sectors including the FMCG, Fintech, Automobile, NGO’s, Education, Health and Technology…just to name a few.
Mehul strongly believes in collective learning by nurturing and mentoring his team in the right direction. He does this by making sure that he imbibes a rigorous design process and innovative design thinking so that his team can come up with the right creative solutions that enriches the client and the studio.
With a strong understanding of film making and overall business development of branding content, Mehul’s expertise lies in eyeing the best ideas that can be turned into an engaging story with visually stunning content which uplifts any brands position.

Team

Riddhi Gad

Riddhi Gad

Animation Film Designer

An enthusiastic soul, who loves to illustrate and bring life to anything.

Souharddya Basu

Souharddya Basu

Line Producer

An integral cog to the planning of work and smooth running of this engine.

Boondi

Boondi

Boonduchi

The embodiment of Vivi5, Boondi contributes with her puppy eyes, never ending appetite and positive cuddles. Her non-stop action makes her our favourite animation reference.

Tanvi Shenoy

Tanvi Shenoy

Content Writer

Tanvi is a full of surprises when it comes to creating versatile content. She can make ‘effortful’ look ‘effortless’ with her suppleness as she seamlessly shifts gears from one task to the other. A design thinker, storyteller, and a sensitive person at heart, she delves deep into any given subject to emerge with stories that uniquely resonate with target audiences
Tanvi is well-grounded, focused, and believes in making an impact with the concepts she delivers. She oversees marketing content for the studio and has collaborated with clients like Unicef, Star Health, and many more.

Koushik Sarma

Koushik Sarma

3D Generalist

Koushik’s artistic sense is driven by sheer creative inquisitiveness. Nothing gives him more pleasure than bringing realistic forms to life through his skills. Koushik believes that there is always a creative solution and strives to bring one out with any brief that he receives.

Koushik believes that Vivi5 is a space where he is allowed to fully dive into 3D visualisation, coming up with endless designs for all sorts of clients’ needs. Koushik believes that Vivi5 is a space where he is allowed to come up with endless designs for all sorts of clients’ needs.

Chinmay Desai

Chinmay Desai

Motion Graphic Designer

It all started with a love to sketch, that allowed him to illustrate his imagination into reality. Chinmay enjoys the nuances of filmmaking, allowing him to bring a brand’s message to the audience through compelling visual storytelling.

With a passion for exploration, he truly understands the method of visualising thoughts, Chinmay jumps into the preproduction and production of many projects. He has contributed to many projects for clients like Curefit and Ashok Leyland. Chinmay sees Vivi5 as a place that allows him to experiment with his creativity, contributing positively to his vision as an artist and designer.

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