The digital landscape continues to evolve, and leveraging consumer data has now become not just an option, but a necessity....
‘Art and advertising, although ideologically separated by the notion of business, carry out their existences intertwined.’ (Callerstrand, 2010) Modern advertising...
“Design is the silent ambassador of your brand” -Paul Rand Are you familiar with Harri U.P. from Bangalore? He is...
It’s not ‘us versus them’ or even ‘us on behalf of them.’ For a design thinker, it has to be...
Over the past few years, the pandemic has had a profound impact on the advertising industry. Few industries have surprised...
The emergence of sustainable marketing, speaks volumes about how audiences are moving towards brands that want to create a change....
Animation helps NGOs and corporates to create a unique and memorable identity, making it easier to connect with their target audience...
In simple words, it’s a clever tool to make the audience understand what the brand offers in just a few...
Whether the infusion of metaphors is through the script, visual treatment, or simply in symbolic components, they can make a...
